Rimowa GmbH (German pronunciation: [ʁɪˈmoːva]), often stylized as RIMOWA, is a luxury luggage manufacturer. The company was founded in 1898, in Cologne, Germany. Rimowa suitcases are widely known for their parallel aluminium grooves, which have become characteristic of the brand. Rimowa products are often referred to as “Porsche among suitcases”. And with good reason: their smallest hand luggage sized model now costs about 400 Euro. For an aluminium version, modeled after the historical original, you even need to fork out up to 800 Euro. Nevertheless, the suitcases with the famous groove design are conquering more … Rimowa: The Making of a High-Flying Luggage Like any luxury brand, we want to rejuvenate our audience group but we are staying true to what makes RIMOWA the icon – keeping to its cult status. It is the notion of German engineering, minimalistic design and working closely with art. The LVMH-owned German luxury suitcase brand Rimowa is growing its retail footprint in China. It has now opened its first double-story boutique in Beijing Sanlitun, covering 260 square meters in total. The store presents a new concept of “mobility,” as the tables are equipped with movable pulleys, allowing them to be moved along a track In fact, “most luxury brands in China are going for the usual route … launching limited-edition products with special promotions and collaborations with KOLs and artists,” says Rigart. Tiffany together with its global ambassador Jackson Yee (89 million followers on Weibo) delivered online Qixi blessings to its followers and fans. Rimowa is the only suitcase brand out there with wheels that can do a 360-degree spin on its axis while creating barely any noise. This is a luxury that pays back for itself in the years to come. IMAGE COURTESY ACQUA DI PARMA, FENDI, BVLGARI, RIMOWA, TAG HEUER, VEUVE CLICQUOT. As the world's largest luxury goods company, Bernard Arnault's LVMH has a vast portfolio of brands and subsidiaries. It has a total of 70 houses, 25 legacy houses, plus five brands that are younger than five years. LVMH's brands range from wines and spirits to The flagship store in Tokyo is Labvert’s latest project for Rimowa. The successful cooperation between the German suitcase manufacturer and the Viennese creative studio began in early 2017 when Rimowa was acquired by the French luxury brand group LVMH. Founded in 2005, Labvert is an architecture and design studio based in Vienna that realizes Rimowa is going to university. Cologne-based suitcase specialist Rimowa and Fresenius University of Applied Sciences, located in the city of Idstein, near Cologne, have entered into a partnership for a master's degree programme called "'Luxury Management", the university announced on Thursday. The English-language degree programme will teach “We consider scratches and dents that appear as the suitcase’s patina,” expresses RIMOWA. It’s almost unheard of that a luxury brand encourages the wear of its products, especially given how the price tag of luxury pieces conjures up a sense of preciousness. Yet, it’s a testament to the craftsmanship that the German brand applies to HXMqrbk.